GRAPHIC DESIGN
Project 02
Tea Brand Redesign: Integration of Landscape and Water
Taipinghoukui is the best green tea in China, which has unique color, smell, taste and shape. Because the tea soup is thick and sweet, smelled like orchid. However, the market leader packaging of this kind of tea are relatively single and slightly tacky. And exist some problems such as lack of quality for high-end customers and lack of detailed packaging methods. Aiming at this situation, I use "Integration of landscape and water”, which is a realistic brand, as an object for graduate design. Giving the brand a new visual image, using a unique packaging method and a new packaging material design for Taipinghoukui.
Graphic Designer
Stay hungry, Stay foolish.
I am a passionate and professional graphic designer. I enjoy both independent and collaborative work. I am capable of making motion animations and UI/UX design. I look forward to working with people from all fields and learning more.
EDUCATION：
Savannah College of Art and Design
Atlanta, Georgia
Master of Fine Arts
Graphic Design and Visual Experience
2018–2021
China Academy of Art
Hangzhou, China
Bachelor of Fine Arts
Visual Communication Design
2014–2018
SKILLS:
Adobe Photoshop
Adobe Illustrator
Adobe Indesign
Adobe Premiere
Adobe After Effects
Adobe XD
Cinema 4D
Adobe Lightroom
Microsoft Office
Rhino
Sketch
Principle
EXPERIENCE:
MI-FU Culture Creative Co.Ltd 2018
Hangzhou, China
Graphic designer, Copywriter, and planner
• Visualized brands' identities and organized messages to deliver brand stories.
• Wrote 3 digital promotional advertisements weekly.
Dynamic Art Company 2017–2018
Hangzhou, China
Graphic Designer
• Designed logos for sub-companies.
• Delivered posters and online banners on social media for the products of the company.
Yuan Rui Art School 2014–2016
Anhui, China
Fine Arts Teaching Assistant
• Designed 4 lesson plans and posters weekly.
• Graded students' work carefully and rigorously.
• Taught watercolor, sketching, and illustration courses to sections of 20 students.
Volunteering:
2019 aTV Fest. Atlanta, Georgia
2018 AnimationFest. Atlanta, Georgia
2017 Platinum Originality International
University Students Graphic Design Competition. Hangzhou, China
2016 Business of Design Week. Hong Kong, China
2014 "Design Design" Exhibition and Culture Expo. Hangzhou China